Old Twinkies advertisement tin
Schiller Park in the 1930's. The inventor James Dewar realized that several machines used to make cream filled strawberry shortcake sat idle when the berries weren't in season. That's when he conceived a snack cake filled with a banana cream filling. He came up with the name Twinkies when he saw a billboard in St. Louis for 'Twinkle Toe Shoes....giving birth to 'Twinkies'.
Due to the rationing of bananas during WWII, the company was forced to change the filling to vanilla cream...making them even more popular. Twinkies also did limited time promotions with other fillings including hot dog like meats...vanilla cream however dominated the market even today.
On May 4, 2012 Hostess Company filed for Chapter 11 bankruptcy protection and ceased making Twinkies...fortunately Twinkies, along with other famed Hostess Brands, were purchased out of bankruptcy by Apollo Global Management and Metropoulos & Co. A reduced sized Twinkies was returned to US shelves on July 15, 2013. They now contain 135 calories and have a mass of 38.5 grams, while the original Twinkies contained 150 calories and had a mass of 42.5 grams. The new Twinkies also have a longer shelf life of 45 days, which was also a change made before bankruptcy, compared to the 26 days of the original Twinkies. So Twinkies junkies can rejoice...as their fix remains available...
Want more on Twinkies? 18 interesting facts about Twinkies...here...
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